Today’s mobile network makes cost-effective and scalable deployment of services difficult. Further, significant ad revenue based on content transported over mobile networks is realized by over-the-top providers. The move to a flatter, distributed network in 4G LTE paves the way for embedded intelligence to be deployed more effectively in the access network by leveraging asymmetric multicore processors with programmability and deterministic performance.
The framework, with the LSI portfolio of innovative networking solutions as the foundation, enables cost-effective distributed network intelligence. Line-rate deep packet inspection, programmable video acceleration and advanced traffic management at the network edge allow service providers to provide context-aware and policy-based services. These services are based on standard capabilities such as ad insertion and graphics overlays, enhanced with information about individual user behavior and history. In addition to the LSI portfolio, the framework builds on available databases, applications and subscriber analytics to provide relevant user services.
“Users are continuing to adopt smartphones and smart devices, putting a strain on mobile bandwidth due to more sophisticated video content, Internet and social media applications,” said Abhi Dughar, Research Manager, IDC. “With increased bandwidth usage, service providers are building out their networks while lacking tools to monetize their network investments.”
With the advent of mobile broadband, new cloud services, and the proliferation of smart devices, consumers and knowledge workers are consuming more bandwidth than ever before. Service providers are challenged with building out their next-generation 4G networks in a landscape where the network itself is being commoditized and over-the-top providers capture most of the revenue. The LSI portfolio of end-to-end networking products cost-effectively distributes intelligence in the network to enable new revenue-generating services for service providers and offers full programmability for faster time to revenue and lower total cost of ownership.
“Network equipment manufacturers must deliver products that are uniquely positioned to help mobile service providers increase revenue, improve market differentiation and enhance customer loyalty,” said William Choe, vice president of marketing, Networking Components Division, LSI. “The LSI Axxia™ Communication Processor family and StarPro® Media Processor family give mobile service providers the flexibility and control to address evolving services in next-generation networks.”
LSI will be demonstrating advanced video and policy-based services for mobile networks in the LSI hospitality suite AV64 on the Avenue at Mobile World Congress in Barcelona, Spain, February 14 to 17. The LSI suite is located midway along the Avenue near the crosswalk between the Courtyard and Hall 8 of the exhibition. A whitepaper discussing the monetized service provider network will be available from LSI at Mobile World Congress and www.lsi.com