Making Mobile Video Pay
For service providers looking to “move the revenue needle,” the rising demand for mobile video services presents significant opportunities to enhance subscriber loyalty and grow profits.
However, mobile operators must weigh the business case for deploying new video services against the technical challenge of not impacting existing services, such as email, social media applications, web browsing, and voice.
At issue is the need to manage finite physical resources – specifically, the radio spectrum. In order to manage networks efficiently and to deliver advanced services, mobile service providers will have to drive the adoption of more complex bandwidth-reduction schemes.
In this white paper we look at mechanisms to deliver increasing amounts of video content while maintaining a high quality of service for other existing applications. Specifically, we show how digital signal processors can offer a compelling way to significantly reduce the computational CAPEX/OPEX required to implement these advanced schemes.
By reducing this expense and by maximizing the efficiency with which content deli very networks use the RF bandwidth interface to the end user, mobile service providers can continue to add to the rich variety of services available for subscribers.